Stéphane Jambu speaks at top global conferences on semantic SEO, AI search optimization (GEO) and Vibe Coding. Based in Siem Reap, Cambodia.
Three topics anchored in real data — the Google leak, Anthropic's open code, and 1,300+ semantic clusters of field calibration.
May 2024. 14,014 internal Google search attributes leaked on GitHub. Everyone read the list. Almost no one mapped the structure. On stage, I open the leak live and walk through the six modules that actually explain rankings — NavBoost, Twiddlers, siteAuthority, PageQualityScore — and translate each one into a decision you can make this week.
Google leaked. Anthropic gave us something else: open source code, public system prompts, Constitutional AI papers. Live, I open the Claude Code repository and decode the four patterns that decide which brand gets named in an AI answer — and the content moves that earn the citation.
Your brand now has to win in two places: Google's ranking modules and LLM citation patterns. Both have leaked enough material to engineer for them. Live, I take a real client brand, score it against the six leaked Google modules and the four Anthropic patterns, and show the five decisions that move it in both worlds.
Stéphane Jambu is founder of Hi-Commerce, an SEO agency specializing in semantic clusters. Over 10 years, he has helped 650+ companies and built 1,300+ semantic clusters — unique at this volume in France.
An engineer by training (EPSI), he forges growth systems at the intersection of AI and neuroscience (DOSE framework), and builds his own tools live with Claude Code. He runs his businesses and teams remotely from Siem Reap, Cambodia.
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Stéphane Jambu forges growth systems at the intersection of AI and neuroscience. Founder of Hi-Commerce, he has shipped 1,300+ semantic clusters for 650+ brands and industrialises content production (RAG pipelines, n8n automation, offshore expert teams). He writes on GEO, AI-search visibility, and cognitive copywriting.
Stéphane Jambu forges growth systems at the intersection of AI and neuroscience. Founder of Hi-Commerce, a French agency that engineers organic visibility at industrial scale, he has deployed 1,300+ semantic content clusters for 650+ brands, earned 80+ LinkedIn testimonials, and built content teams across France, Madagascar, Benin, and Cambodia.
He industrialises content production with retrieval-augmented generation (RAG) pipelines, n8n orchestration, and offshore expert teams, shipping topical authority at 50-100 pages per week per project. His work focuses on three frontiers: AI-search visibility (GEO/AEO across ChatGPT, Perplexity, Claude, Gemini), topical authority engineering (a structured adaptation of the Tréca method), and cognitive copywriting (applying the DOSE neuroscience framework to SEO and CRO).
He runs his businesses and teams remotely from Siem Reap, Cambodia, as a fully async, cross-border operation.
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Op-eds, columns and guest posts in SEO, marketing and tech press — French and English. Programme expanding to international media in 2026.
Four essays laying down the method and the vision. No surface-level SEO content — depth, data, real cases.
The system that turns 10 years of SEO expertise into an industrial pipeline — RAG, n8n, distributed teams.
Read article GEOThe concrete signals that make a brand appear in ChatGPT, Perplexity, Claude and Gemini. Metrics, patterns, counter-examples.
Read article Vibe CodingWhy an SEO consultant no longer needs a developer. Demos, workflows, source code of the tools I use daily.
Read article Cross-BorderAsync workflows, talent access, market vision. What physical distance actually changes in SEO.
Read articleConferences, webinars, masterclasses, podcasts. Available in French and English. Reply within 48 hours.