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Articles, columns and publications by Stéphane Jambu
All of Stéphane's published content in one place: in-depth blog articles, columns for the Journal du Net, and external publications targeted in 2026 — on SEO, GEO, semantic clusters and AI.
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GEO — How brands earn their LLM citations
Vibe Coding for SEO — building your tools with Claude Code
Cross-border SEO East-West
Journal du Net columns
Stéphane writes regular columns for the Journal du Net on SEO, ROI and industrialising growth.
Premium backlinks — Google knows you bought them
€60,000 in SEO seems expensive — over 3 years it's the opposite
Your competitors have an SEO asset you don't use — their brand
1,300 semantic clusters later — what I learned about e-commerce SEO
My agency runs without me, and that's no accident
The knowledge sleeping in your teams is worth more than your CRM
Google lies to us — now what?
Calculating SEO ROI by example
The page types of a semantic cluster
+123% traffic after deploying a semantic cluster
See all columns on the Journal du Net author profile.