Vibe Coding for SEO — building tools with Claude Code
The deep-dive article: the full method, from the initial prompt to deployment, with the pitfalls to avoid.
Topic · Vibe Coding · SEO · AI
Vibe Coding for SEO — building SEO tools with AI
Building your own SEO and GEO tools with Claude Code — diagnostics, calculators, pipelines — without waiting for a dev budget. From idea to live tool, this is one of Stéphane Jambu's favourite playgrounds.
Short definition
Vibe Coding for SEO is the craft of producing your own SEO/GEO tools by talking to a coding AI (Claude Code) instead of writing everything by hand. You describe the business need, the AI proposes the code, you review, you test, you ship. The SEO becomes a tool builder, not just a tool user.
Why this topic matters
- SaaS SEO tools are generic: a custom tool fits your exact process and your own data.
- Coding AI removes the technical barrier: an SEO consultant can ship a diagnostic or a calculator in a few hours.
- Automating repetitive tasks (audits, briefs, internal linking) frees up time for strategy and client relationships.
- It is also a differentiation asset: showing a tool you built yourself builds trust in meetings.
Articles and resources
Projects — tools built with Claude Code
The Projects page gathers the SEO/GEO tools built with Vibe Coding: e-commerce diagnostic, calculators, pipelines. Proof by example.
Related talks and appearances
Stéphane runs a workshop 'Vibe Coding for SEO — building tools with AI': from idea to live tool, with live demos.
Stéphane's method
- Start from the exact business need, never from the tech: 'I want an Agent Readiness score out of 20', not 'code me an app'.
- Split into small testable increments: a tool that half-works and is verified beats an untested gas factory.
- Verify, never take it on trust: run the tool on real sites before relying on it in production.
- Keep the code simple: the minimum that solves the problem, no premature abstraction.
Frequently asked questions
What is Vibe Coding applied to SEO?
Building your own SEO/GEO tools by talking to a coding AI (Claude Code) rather than writing all the code by hand: diagnostics, calculators, content pipelines.
Do you need to know how to code for Vibe Coding SEO?
No. The AI writes most of the code. You mainly need to describe the SEO need, review the result and test the tool before relying on it.
Which tools did Stéphane build this way?
E-commerce diagnostic tools, SEO ROI calculators and content pipelines, visible on the Projects page.
Does Stéphane speak on Vibe Coding for SEO?
Yes, as a workshop, with live demos going from idea to a live tool. Reply within 48 hours.
Book Stéphane on Vibe Coding for SEO
Workshop or keynote, in French or English, remote or on-site. Reply within 48 hours.