GEO — getting cited by AI engines
Stéphane Jambu helps e-commerce brands win visibility in ChatGPT, Perplexity, Gemini and AI Overviews — structuring content, entities, sources and proof to get cited by generative engines.
Short definition
GEO (Generative Engine Optimization) is the optimisation of a brand's visibility within AI-generated answers. Where SEO aims to rank a page in Google, GEO aims to get the brand cited as a source inside the answer from ChatGPT, Perplexity, Gemini or an AI Overview.
Why this topic matters
- A growing share of searches ends inside an AI answer, with no click to a website: the brand must be present in the answer itself.
- AI engines favour content that is extractable, factual and anchored to clear entities and sources.
- For e-commerce, being cited as a reference in your category becomes a measurable brand asset.
Articles and resources
Related talks and appearances
Stéphane speaks on GEO in keynote and workshop formats.
Stéphane's method
- Map the queries AI engines already answer, and identify who gets cited.
- Structure content around identifiable entities, with extractable, data-backed answers.
- Anchor every claim to primary sources and verifiable proof.
- Consolidate the domain's topical authority to become a reference source in the category.
- Measure citations over time and iterate on the blind spots.
Frequently asked questions
What is GEO (Generative Engine Optimization)?
GEO is the optimisation of a brand's visibility within AI engine answers — ChatGPT, Perplexity, Gemini and AI Overviews. The goal is not to rank a page, but to be cited as a source inside the generated answer.
Does GEO replace SEO?
No. GEO complements SEO. A brand must win in two places: Google ranking modules and LLM citation patterns. The foundations stay shared: structured content, clear entities, sources and proof.
How to improve your chances of being cited by an LLM?
By structuring content around identifiable entities, citing primary sources, providing data-backed proof and consolidating the domain's topical authority. Extractable, factual content is favoured.
Can GEO visibility be measured?
Yes, by tracking the brand's citations in the main AI engines' answers across a set of queries, and observing the trend over time after each optimisation.
Book Stéphane on GEO
Keynote, workshop or executive briefing on GEO and visibility in AI engines. Bilingual FR/EN, reply within 48 hours.