Expertise · GEO · Semantic SEO · AI

Stéphane Jambu's areas of expertise

GEO, semantic clusters, Vibe Coding for SEO, SEO + LLM and international SEO: five topics Stéphane Jambu speaks, writes and consults on for e-commerce brands. Each topic gathers a definition, articles, talks and a method.

Explore the topics

GEO

GEO — getting cited by AI engines

How to structure content, entities, sources and proof to increase your chances of being cited in ChatGPT, Perplexity, Gemini and AI Overviews.

Topical Authority

Semantic clusters & topical authority

Industrialising topical authority: cluster architecture, internal linking, and production at scale. 1,300+ clusters shipped.

Vibe Coding

Vibe Coding for SEO — building SEO tools with AI

Building your own SEO/GEO tools with Claude Code: diagnostics, calculators, pipelines. From idea to live tool.

SEO + LLM

SEO + LLM — visibility in Google AND AI answers

A brand must win in two places: Google ranking modules and LLM citation patterns. The method for both.

International

International SEO & cross-border e-commerce

Running multi-country, multilingual visibility, remotely from Asia. Time zone as an advantage.

Book Stéphane on one of these topics

Bilingual FR/EN talks, workshops and briefings, remote or on-site. Reply within 48 hours.