SEO after the Google leak
May 2024: 14,014 internal attributes leaked. I open the leak live and decode the six modules that actually explain rankings — NavBoost, Twiddlers, siteAuthority, PageQualityScore.
Speaker · SEO · GEO · AI
SEO, GEO and AI Search talks for marketing, e-commerce and tech events
I help business audiences understand how to win visibility across Google, ChatGPT, Perplexity and the new AI engines — with data-anchored talks they can apply the very next week.
Why invite Stéphane?
- Talks anchored in primary sources: the Google leak (14,014 attributes) and Anthropic's open Claude code, opened live on stage.
- 1,300+ semantic clusters shipped for 650+ brands — field calibration, not theory.
- Every session ends with concrete decisions the audience can apply immediately.
- Bilingual FR/EN, remote or on-site, in Europe and Asia.
Speaking topics
GEO — getting cited by AI engines
How to structure content, entities, sources and proof to increase your chances of being cited in ChatGPT, Perplexity, Gemini and AI Overviews.
Two-world visibility — Google AND LLMs
A brand must win in two places: Google ranking modules and LLM citation patterns. I score a real brand against both and show five decisions that move it.
Vibe Coding for SEO — building tools with AI
Building your own SEO/GEO tools with Claude Code: diagnostics, calculators, pipelines. From idea to live tool, with demos.
Semantic clusters & topical authority
Industrialising topical authority: cluster architecture, internal linking and production at scale. Lessons from 1,300+ clusters shipped.
International SEO & cross-border e-commerce
Running multi-country, multilingual visibility, remotely from Asia — with the time zone as an operational advantage.
Available formats
Keynote
30-45 min · ideal for conferences, marketing events, trade shows · outcome: clear vision + priority actions.
Workshop
90-180 min · ideal for marketing / SEO / e-commerce teams · outcome: operational method and exercises.
Executive briefing
45-60 min · ideal for leadership / exec committee · outcome: decisions and roadmap.
Podcast / interview
30-60 min · media, podcasts, webinars · remote OK.
Appearances & venues
Highlight
Sept 11–12, 2026 · Delhi, India 🇮🇳
SaaS SEO Alliance 2026
“Inside Claude” workshop — How LLMs cite a brand (45 min · Day 1)
Past venues (selection)
SEO Campus Paris & LyonSemrush FranceKedge Business SchoolMedef BordeauxWordCamp BordeauxMalt AcademySemjiCocolyze
Social proof
650+
clients served
1 300+
semantic clusters
80+
LinkedIn recommendations
25+
talks & trainings
Testimonial excerpts coming soon — see the 80+ public recommendations on LinkedIn.
Organizer FAQ
Does Stéphane speak in French and English?
Yes. Talks, workshops and briefings are available in both French and English.
Can he present remotely?
Yes: remote keynote, workshop, podcast and webinar. Based in Siem Reap (UTC+7).
Can he travel to Europe or Asia?
Yes, both regions depending on the calendar and format.
Which topics suit an executive audience?
GEO, two-world visibility (Google + LLM) and international SEO in an executive briefing format.
Can he tailor a talk to an industry?
Yes. Each talk is calibrated to the industry and the audience level from a brief.
How far in advance to reach out?
Ideally 6 to 12 weeks before the event. Reply within 48 hours.
Book Stéphane for your event
Reply within 48 hours. Live audit available as an opener.